Today and tomorrow, Adam Glenn and I are at the annual conference of the New York Publishers Association -- an organization for community newspapers in the state of NY. All day tomorrow we're hosting a "web site clinic," where newspaper publishers and staff can sit down with us for a free half-hour consultation about their web site.
Here's one of the handouts we're offering:
BEYOND SHOVELWARE
A strong online presence can enhance your bottom line, as well as the
quality of your news, features, and commentary. Why not actively
leverage the web to build productive, positive mutual relationships
with your readers?
The key to success is to view your site as a vital complement to your
print publication -- not a mere sideline or echo. Then, consider how to
make your site findable, usable, and interactive.
Currently, most community news sites are little more than “shovelware”
(straightforward, unenhanced online republication of print-edition
stories). While shovelware is better than having no online presence at
all, it’s generally not very engaging.
Here are six examples of creative approaches that could be applied to improve any community news site...